Azur Lane 'ripoff'. Especailly gameplay and presentation-wise (at least, from what I can tell from the PVs and sneakpeeks).
Whether it is an actual ripoff (i.e. whether it does enough original things with the concept), I dunno, and probably don't care, other than it being yet another source of clogged-up shipname chartags.
The few I could gather here and there indicates this smartphone game existed under another name. It sounded similar to a closed server name from some other game and for that reason the name changed.