Ok, I think this is referring to an item you can buy in the new training mode which increases the support gauge with the chairwoman.
Thing is, her support gauge effects aren't really that amazing so people usually don't buy it. Hence her crying here lol.
Open for business!
This will make our Trainers happy, make no mistake!CHAIRWOMANA few days later...nobody is buying the catfood...Tazunaaa...sadnessDELICIOUS CATFOOD
10 coinsChair-reccomended!Ufufu!
I hope they sell well!mrrrow!I'm fully prepared to give my support to any Trainer who purchases this delicious catfood!DESOLATION!!There were lots of catfood-buying afterwards.